Digital Fashion Week

Masterclass: A Wardrobe Full of Data?

2025  |  UNRATED  |  49m  |  FASHION  |  BUS./FINANCIAL

Leslie Holden and Alexandra Maslova discuss the opportunities for creativity, marketing and business growth in the face of regulation. While Digital Product Passports are in the process of being regulated by the EU, this will affect all brands who are selling in Europe. But more than regulation, this is an opportunity to connect with the consumer and leverage the connection to build stronger relationships and increase sales.